KANEBO

2018

Tokyo, Japan

Event space for new product launch of Japanese cosmetic brand Kanebo in Andaz Hotel, Tokyo. The space at Andaz Hotel, Tokyo has been filled by 3 meter long acrylic tubes, emphasizing the concept of skin transparency and clarity, influenced by Kanebo's new cosmetic products. Like a cleansed skin, transparent and refined, pure space surrounded by layers of acrylic tubes, implies the feeling of many layers, transparent, creating beautiful luminosity and facets when people pass behind them. The product on display floats within transparent tubes on eye level, creating eye-catching displays between the layers of fragile tubes, for the visitors to encounter. The customers are invited in the event room at Andaz, where they are sat around white, pure tables and encouraged to try the cosmetic products. 'Served' in water-filled acrylic trays, the products look like floating in the water. This presentation tool reflects the same lightness and transparency as the entrance display, creating a place of harmony and purity.

KANEBOブランド新商品発表会でのインスタレーション空間。高さ3メートルの透明なアクリルパイプを並べることで、”透明美”をコンセプトとする新商品の世界観を表現。透明な曲面を重ねてることによって生まれる光の屈折や像の奥行きが、非日常的な景色を創り出す。商品は同じくアクリルパイプによって目線の高さで展示され、背景のアクリルと混ざり合うことによって、商品が空間の中に浮いているような印象を与える。発表会場内では、商品が浮かぶように並べられた水盤の水が、空気に呼応するよう爽やかに水面を揺らす。

Client
Kanebo
Constructor
KOKUSAI SOUSHOKU
Lighting design
I IN
Photography
Tomooki Kengaku