SCHMATZ POP-UP EVENT

2018

Tokyo, Japan

A pop-up event, created for the Tokyo based, German beer brand SCHMATZ in Tokyo, Japan. Iconic sculpture-like object has been created, promoting the brand with the shape of a big beer glass in front of different SCHMATZ restaurant locations. The pop-up stand has been shaped as a giant beer glass, build by 120-glass beer mugs originally made and used at SCHMATZ restaurants. The fun and creativity of the beer object allows new customers to learn and understand more about the brand by introducing them to the world of SCHMATZ in an engaging way and also allows existing customers to share amusing time with their friends. 

ビア・ダイニングレストラン, SCHMATZのポップアップイベント。実際に店舗で使われている120個のグラスを使用し、アイコニックな大きなビアグラスを表現。ビアグラス内に人が入る光景は、通りがかる人々に楽しみを与える。 光とグラスのインパクトのあるオブジェクトと、人を笑顔にするしかけが、ビアダイニングのブランディングを伝える。

Client
Kaiser Kitchen
Constructor
KOKUSAI SOUSHOKU
Lighting design
I IN
Photography
I IN